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EXTREME GHOSTBUSTERS ZONE TEASER MOVIE
But this trailer (and the movie that eventually followed) portrays it as something done for the cheapest of dumb giggles. For comparison's sake, Tootsie was a movie that managed to turn crossdressing into a funny, heartfelt story.
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When people negatively stereotype Hollywood for its hackneyed, painfully lowbrow American comedies, this is the kind of trailer they imagine. That's not how marketing is supposed to work, but hey, at least this disappointment had a happy ending. As you can see on the trailer's YouTube comments, a lot of people actually like the trailer now, as they rewatch it after having seen the movie. Thankfully, most realized the debut trailer was just a marketing snafu after they saw the movie itself, which delicately balanced its blockbuster thrills with the traditional thematic tenets of Trek. Instead, we thought the ad's "mindless popcorn flick" vibe was representative of what Star Trek Beyond was going to be as a whole.įor this reason, a lot of fans were upset and disappointed by the first trailer, thinking the creators of the movie had forsaken the high concepts and intellectual nature of Star Trek. Unfortunately, it seems the editors forgot that we hadn't seen the movie yet, meaning we wouldn't understand the context. In a rare case of Hollywood putting the cart before the horse, the editors who pieced together the debut trailer for Star Trek Beyond decided to theme it around the movie's best set piece, which involves the Beastie Boys song "Sabotage." As a result, the trailer blasted rock music and showcased Beyond's big action scenes.
EXTREME GHOSTBUSTERS ZONE TEASER FULL
In this regard, the trailer fails, and makes for a supremely disappointing advertisement - doubly so if you watch it after seeing the full film and realize how many people probably skipped Drive after seeing the teaser. The trailer's editors likely thought that by pumping out two minutes of ominous cinematography synced to atmospheric music they could somehow convey the complexities of Drive. And speaking of emotions, the trailer couldn't maintain a consistent tone and barely paid attention to the main romantic pairing of the film, leaving viewers to wonder what plot threads tied the cast together.
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There's no way to convey that kind of ambiance inside of two minutes, so Drive's trailer editors opted to just shove all the "money shots" and action-y bits into the teaser, neither of which work without the full movie's emotions fueling them. This is a film that banks on being effortlessly cool via its style, music, costume design, and many other elements that take a full two hours of viewing to really appreciate. But a good beat can't save a bad, unintentional mockery of a beloved classic.
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Almost everything that could go wrong with it did, with the exception of its awesome dubstep remix of the original Ghostbusters theme. The whole thing played like a two-minute SNL riff on Ghostbusters, especially since it included quite a few actual SNL cast members failing to do anything but their standard routines.īetween the trailer's endless sea of shoddy jokes, bizarre stereotypes, unappealing snippets of action set-pieces, and a failure to hint at any respect for the original movie, it was an advertisement that was doomed from the get-go. The 2016 Ghostbusters trailer (and unfortunately the movie as well, when it eventually came out) failed to grok any of these points, which resulted in a video that advertised something akin to a supernatural take on Paul Feig's Bridesmaids. This outrage over a trailer stems from the fact that the original Ghostbusters, campy and funny as it was, was also a novel, well-written story led by one of the best ensemble casts of all time. We've rounded up ten of the worst instances of such film-tanking trailers, so get ready to be disappointed by some of Hollywood's shoddiest promotional work. But what makes a trailer go from bad to disappointing is that sometimes it's for a movie with a lot of buzz surrounding it, and that buzz turns sour after a rough teaser destroys the public's perception of the film ahead of release. Doesn't sound that hard to produce, right? Well, it can be.Įither because a film is on track to be a dumpster fire with no salvageable footage or because the studio behind the flick isn't smart about hiring good promo editors, bad trailers can - and do - happen. These miniature sizzle reels typically include a bit of plot info, snippets of quotable dialogue, and a good look at the film's most intense sequences, all edited to be perfectly in sync with some great music. The biggest tool studios employ to win over moviegoers ahead of a film's release is the trailer, a two-minute sneak peek at the movie's best bits.